Forecast demand. Price with confidence. Grow your audience.
Torium builds predictive models for performing arts venues, giving your team clearer forecasts, sharper pricing decisions, and a deeper understanding of your audience.
Where each show stands, before it's too late to act.
Will Friday's opera sell out, or should we be pushing promotions right now?
Most venues find out a show is underselling when it is too late to act. We model your ticket sales from the moment they open and show you, by seat zone and performance type, exactly where you stand against expectations.
Seeing where you stand is the start. The next question is whether what you're doing is actually changing the trajectory.
Which campaigns moved the needle, and which didn't.
Are we beating the forecast because of what we did, or despite it?
Your team runs campaigns, but how do you know which ones actually move the needle? We track sales against a forecast baseline and mark every intervention, so you can see clearly whether a campaign changed the trajectory or barely registered.
Campaigns can move the needle. Pricing determines how much each ticket on that needle is actually worth.
How far each tier can stretch before buyers drop off.
Which tiers can we raise, and by how much, before we start losing more than we gain?
Raising prices feels like a risk, but not raising them quietly costs you each season. We model the price sensitivity of each seating tier for each production type and show you where the revenue curve peaks, before you commit.
Knowing which tiers can take a higher price is strategy. Knowing which specific seats to move, and when, is execution.
Which seats are ahead of forecast, and which need a push.
Which seats could we charge more for, without losing the buyers we already have?
Most venues set prices at the start of a season and leave them. We analyse demand signals across your venue map and flag seats that are selling faster than expected, and seats that are not moving, so you can adjust before the opportunity passes.
Revenue this season matters. But the audiences who return next season, and the one after, are where a venue's long-term health is won or lost.
How many first-timers came back, and what brought them.
What would it mean for revenue if five percent more first-timers came back for a second show?
The difference between a venue that struggles and one that thrives is rarely how many people came last season. It is how many returned. We map each patron's journey and surface the moments where a well-timed nudge could have changed the outcome.
Your team's questions, answered with data.
These examples show what becomes possible when ticketing, pricing, and audience data are connected. We work with your data and your questions, building models tailored to how your venue actually operates.
Torium was started in Amsterdam by a team with a background in the performing arts. The name comes from the suffix of auditorium, a small nod to the venues we serve.
If you want to explore what we could build for your venue, we would love to hear from you.