Forecast demand. Price with confidence. Grow your audience.
Know whether a production is on track six weeks out, not the week before. Torium builds predictive models for performing arts venues that turn ticketing data into decisions your team can act on.
Where each show stands, before it is too late to act.
Will Friday's opera sell out, or should we be pushing promotions right now?
Most venues find out a show is underselling when it is too late to act. We model your ticket sales from the moment they open and show you, by seat zone and performance type, exactly where you stand against expectations.
Seeing where you stand is the start. The next question is whether what you are doing is actually changing the trajectory.
Which campaigns moved the needle, and which didn't.
Are we beating the forecast because of what we did, or despite it?
Your team runs campaigns, but how do you know which ones actually move the needle? We track sales against a forecast baseline and mark every intervention, so you can see clearly whether a campaign changed the trajectory or barely registered.
Campaigns can move the needle. Pricing determines how much each ticket on that needle is actually worth.
How far each tier can stretch before buyers drop off.
Which tiers can we raise, and by how much, before we start losing more than we gain?
Raising prices feels like a risk, but not raising them quietly costs you each season. We model the price sensitivity of each seating tier for each production type and show you where the revenue curve peaks, before you commit.
Knowing which tiers can take a higher price is one lever. Knowing where to place reserved seats to pull demand around them is another.
Strategically placed reserved seats trigger sales in the seats around them.
Which seats should we seed to maximise surrounding sales?
Reserved seats placed strategically on the map create social proof, triggering urgency in buyers and increasing sales of surrounding seats. We identify which positions have the highest pull, and build the placement pattern around them.
Filling the house is one challenge. Knowing which buyers are worth pursuing afterwards, and how to reach them, is where the long-term value is built.
Not every patron in your house is worth the same follow-up effort.
Which first-timers are worth pursuing, and how?
From a full house to actionable segments: we identify who needs what kind of attention and predict the best next move for each group. Some buyers need a personal nudge. Others will return on their own. Knowing the difference saves spend and improves conversion.
Start a conversation.
We work with venues to build models specific to their programming history and audience. Here is what getting started looks like.
Every venue operates differently. We begin by understanding your specific challenge, then design an approach around that.
No new systems required. We connect to your ticketing platform and work with what you already have.
The output depends on the question. A forecast, a pricing model, an audience analysis. We scope the work to fit your situation.
Torium was started in Amsterdam by two founders with backgrounds in performing arts programming and data science. The name comes from the suffix of auditorium, a small nod to the venues we serve.
Reach us directly at hello@torium.nl